design
In all of the excitement of new media and "Face to Face" it is easy to forget the core values of good graphic design.
We truly integrate the "feel" and style of communication across all the media you are using so that your brand message becomes concise, consistent and effective.
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Overlook your graphic communications and you overlook your key messaging tool and yet it gets overlooked so many times in so many ways. Web designers will tell you it’s not possible to use your corporate font or style, e-shots will "be rejected" because of that content, large format graphics can't use that image because of its resolution. All of these issues are based on fact but should not be considered insurmountable because of the technical problems. Buying brand exposure is an expensive business, so making sure it's consistent across all media is the first thing to define. In a world of interactive and 3 dimensional design don't forget whilst those mediums build the architecture to set the scene, they all rely on graphic design for the detail. We believe there is a clear hierarchy of communication in all mediums and whilst it varies slightly between them, the outline theory applies to all. Ask us about it and we’ll be pleased to explain. |
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