e-PR

For instance, exhibition asset management has needed staff dedicated to its implementation. Multiple display and exhibition products across a group can end up gathering dust in a corner or carrying completely the wrong message. We make it easy for a member of your company, anywhere to check on equipment availability, physical style and graphic content, then book it to be at a location at a certain time- all without paper intervention... and unlike some commercial products its so intuitive you don’t need specialist staff anymore.

Your brand strategy now stays under control even it the farthest flung outpost of your empire.

With external PR, press coverage used to rely on building relationships with Editors and feeding them volumes of information in the hope that part of it would be picked up for publication. The web has changed all that and your product launches, new appointments, success stories and wins can all be released to news sites online who will gobble them up, catalogue them and broadcast them to subscribers interested in the subject matter.

With some effort however, even more can be achieved from your releases. You can use them to strengthen your search ranking. News sites have a high credibility with search engines due to the number of people viewing them. This rubs off on you because of the links that can be built from press releases within them, back to your site.

In addition the fact that most material gets published, rather than intermittent parts through the old route, allows a greater story to be told. Used constructively it becomes a powerful tool for communicating to the very trade specialist publications you might struggle to get into directly. For direct to consumer providers it can give you a presence on a users search results within hours, not months because of the PR sites high rankings.